Metric.ai Blog

Resources to help with Financial Planning and Analysis for Digital Agencies

How to Sell Your Digital Agency

Whatever the reason may be, you’re currently considering selling your digital agency. It’s a decision many founders and business owners have to face, and it isn’t always easy. But one thing that will always make it a lot harder is not being prepared. 

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7 Tools to Measure Utilization

Some agencies put a lot of effort into understanding their team’s Utilization. Others don't even really know what it is. But no matter how big you are or what your goals may be, every agency wants to be profitable. And understanding your team’s Utilization Rate is a crucial part of that. There are a lot of tools out there to help; some of which will just put you on the right track, and others that will minimize that effort as those calculations become more complex. 

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Utilization Formulas

As a digital agency, you’re selling your time and expertise. Every billable hour matters. You know your team works hard, but without measuring their efficiency, their efforts could actually be costing you. We already explained the reasons why Utilization Rate is so important, so now, you need to figure out how to calculate it. Spoiler alert: there is no one magic formula with all the answers. The right calculation depends on your specific business objectives and some other important metrics...

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