It’s one of the biggest decisions you’ll face as an owner — do I sell my agency? That’s a tough position to be in, but it’s not always a bad one. Even if you never planned to sell and your company is doing great, it could be the most profitable decision you’ll ever make. And that’s why it’s crucial to know how to find the right buyer before you’re ready to start looking.

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So you plan on selling your agency. Or maybe you’re just thinking about it. But even if you’re just tossing the idea around, knowing your agency valuation should be important to you right now. Otherwise, what exactly are you basing your rates on?  

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Whatever the reason may be, you’re currently considering selling your digital agency. It’s a decision many founders and business owners have to face, and it isn’t always easy. But one thing that will always make it a lot harder is not being prepared. 

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The success of your business is driven by a lot of things. But the most important is profit. Because no matter how many customers you have or how wonderful your company culture is, if you’re earning less than you’re spending, you’re in trouble. 

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