McKinsey is one of the leading product development advisory firms in the United States. In 2015, it acquired LUNAR in order to increase its capacity to provide design services to clients. The deal was concluded cautiously, only after a test period of about two years, during which McKinsey and LUNAR engaged in project collaboration
The deal, finalized for an undisclosed amount, allowed LUNAR to continue to operate independently and serve its own client base. The four offices of LUNAR remain intact, but now the company also works on McKinsey client projects and has an important voice in design strategy for the company.
LUNAR has been a Silicon Valley fixture for more than 30 years. Founded in 1984, it worked on high-level product development for brands such as Apple, Nike and Oral-B, demonstrating a breadth of product knowledge that transcends industries. LUNAR president John Edson called the acquisition a "partnership"
at the time of its announcement. Edson's role post-acquisition is listed as Design Partner.
LUNAR was founded by Jeff Smith and Gerard Furbershaw. Smith holds a Bachelor of Fine Arts from the University of Illinois, and Furbershaw holds two bachelor's degrees, in Architecture from USC and in Industrial Design from San Jose State University.